Thursday, June 5, 2008

Innovative Employer Branding - Opera Software Careers Page



Innovative advertising of the company on the careers website. This advertisement shouts diversity, intelligence, innovation, opportunity for the creative mind, technology, and so much more.

I was very attracted to this because it reaches out to the crowd. Each of the models are dressed in clothes that express themselves. The words used seem genuine, personal and reach out to the potential candidate (whichever character they can relate to). The video also informs the potential candidate what they need to hear about the company.

A great way to deliver the vision & mission of the company.

Thanks for stopping by.


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